During these times of recession we see many auto-makers falling under the heat. GM, Chrysler and Pontiac have all suffered (read: failed) hardships during this time, resulting in smothering a once prosperous and respected American Industry.
To fill the void, many other companies have stepped up with surprising marketing ideas that integrate new elements with a great user experience. These fresh ideas have even had an affect on someone like myself. For those of you who know me personally, you have experienced my deep seeded dislike (to put it mildly) for all things Hyundai. However, I have been urged and pushed by friends, family and mental therapists to take a look at Hyundai’s newest creation, the Hyundai Genesis Coupe.
Before I dive into any details about the car itself, the first thing that got me hooked was their promotional website which allows you to peruse through lots of footage, music and effects to edit your own video. Right away this caught my attention. As an experienced photographer and video editor (one of my biggest passions), I enjoyed browsing through some pretty slick shots to put together my own 30 second Hyundai Genesis promo. The marketing behind this is nothing short of genius. At the same time as promoting their newest addition to the Hyundai family, they are creating brand loyalty with exceptional hands on performance. 40 years ago a man landed on the moon, and all I can think about is how cool my 30 second video of a car I used to despise is, if that isn’t marketing genius then give me a shiny red nose and call me a clown. Check out my little video below:
Make your own video at http://www.hyundaigenesis.com/coupe/ and post your link in the comments, we would love to see your creative side!
Check out part 2 of our post tomorrow and we’ll dive deeper into the specs.
